Second Look
Effective Date: January 1, 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Second Look (“we,” “us,” or “our”) does not sell, rent, share, or distribute customer opt-in information — including phone numbers, consent records, or SMS opt-in data — to any third parties or affiliates for marketing or promotional purposes.

All text messaging originator opt-in data and consent records are maintained securely and used solely to provide our direct services.

1. Information We Collect

We may collect the following categories of information:

Personal Information

Name

Email address

Phone number

Physical address

Payment information when you make a purchase or request services

Communication opt-in records and timestamps (SMS, email, or other channels)

Non-Personal Information

IP address

Browser type and device information

Website analytics and usage patterns

Cookies and similar tracking technologies

Customer Communication Information

Records of inquiries and service requests

Appointment details and scheduling preferences

Service history and customer feedback

2. How We Use Your Information

We use collected information to:

Provide and improve our services

Reactivate and follow up on prior inquiries and leads at your request

Process payments and transactions

Communicate regarding appointments, service updates, and customer support

Maintain compliance records for communication consent

Improve website functionality and user experience

Prevent fraud and ensure platform security

We only use your information in ways that are consistent with this Privacy Policy.

3. SMS Messaging & Compliance

Text Message Program Terms & Conditions

By opting into SMS communications from Second Look, you consent to receive text messages related to our services, including:

Appointment reminders

Service updates

Follow-up communications

Customer support messages

We do not send promotional SMS content without explicit consent.

Opt-In & Consent

SMS messages are only sent to individuals who have explicitly opted in.

We maintain timestamped records of all opt-in actions.

We comply with the Telephone Consumer Protection Act (TCPA) and applicable federal and state laws.

Opt-Out Instructions

You may opt out at any time by replying:

STOP

After opting out:

You will receive a final confirmation message.

No further SMS messages will be sent unless you opt in again.

Opt-out requests are processed immediately.

For assistance, reply:

HELP
Or contact us directly at:
[email protected]

Message Frequency & Carrier Information

Message frequency varies depending on your interaction with our services.

Standard message and data rates may apply.

Carriers are not liable for delayed or undelivered messages.

Supported carriers include AT&T, Verizon, T-Mobile, Sprint, and most regional carriers.

SMS Data Protection Statement

No mobile information, opt-in data, or consent records will be shared with third parties or affiliates for marketing or promotional purposes.

Information may be shared with subcontractors strictly for operational support (e.g., SMS delivery providers), and only as necessary to provide the messaging services you have consented to receive.

All other use cases exclude text messaging originator opt-in data and consent.

4. Information Sharing & Disclosure

Second Look does not sell, rent, or trade personal information.

We may share information only in the following limited circumstances:

Service Providers

Payment processors

CRM platforms

SMS delivery providers

Scheduling or operational vendors

All service providers are contractually obligated to protect your information and maintain confidentiality.

Legal Compliance

We may disclose information if required by law, legal process, or to protect our rights and business interests.

Business Transfers

In the event of a merger, acquisition, or sale of assets, personal information may be transferred but will remain protected under this Privacy Policy.

Text messaging opt-in data and consent records are excluded from all non-essential sharing.

5. Data Security

We implement commercially reasonable safeguards, including:

Encryption of sensitive data in transit and at rest

Secure access controls

Authentication protections

Routine security monitoring

Employee data protection training

Incident response and breach notification procedures

While we take security seriously, no transmission method over the internet is 100% secure.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Analyze website traffic

Improve user experience

Remember user preferences

Measure service performance

You may disable cookies through your browser settings, though certain features may not function properly.

7. Your Rights & Choices

You may:

Request access to your personal information

Update or correct your information

Request deletion of your information (subject to legal retention requirements)

Opt out of marketing emails via “unsubscribe”

Opt out of SMS messages by replying “STOP”

Withdraw communication consent at any time

To exercise your rights, contact us using the information below.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. This policy applies only to information collected by Second Look.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The most current version will always be posted on our website with the updated effective date.

Significant changes may be communicated via email or website notice.

10. Contact Information

If you have any questions regarding this Privacy Policy or how your information is handled, please contact:

Second Look
Phone: 619-301-6064
Email: [email protected]
Website: www.secondlookco.com